The Meet the Planet audience is as unique as the programming and content. These listeners represent a very "difficult to reach" marketing group. These are listeners keenly interested in issues of the planet and are "high value" marketing targets for many companies. The group known as "Lifestyles of Health & Sustainability" (LOHAS) are one of the fastest growing market sectors today. The explosive growth of companies like Whole Foods™ serve as evidence of this highly desirable market sector.

• 72% prefer healthy eating
• 89% care about social issues
• 95% care about the environment
• Tend to be college graduates
• Enjoys nature & travel
• Very likely to influence others
• Prefer organic products
• Are typically socially responsible
• Tend to be less price sensitive
• Have higher incomes

Meet the Planet is a service of Global Vision Alliance, a 501 © 3 non profit corporation.

* LOHAS Study-May 2005

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